Richard's by Hellmann's

branding – illustration

A piece of New York in Antwerp.

My time at true. food agency was all about ticking things off my professional bucket list. Working on a pop-up store is definitely one of them!

To introduce Hellmann’s Real to the Belgian market, Unilever asked true. food agency to set up a complete pop-up store experience in the heart of Antwerp. For six weeks, Antwerp would be all about the world’s most iconic mayonnaise brand. And my job? Well, that was all about making sure concept and branding were two peas in a pod. I was responsible for the corporate design, the illustrations and basically every piece of design that added to the story. Our main goal? Planting a piece of New York in the city centre of Antwerp.